Informing M&A strategy through a multimarket industrial brand assessment

A leading North American industrial manufacturer was preparing to acquire a competitive brand operating in several European markets. To inform its decision and price point, it needed a deep understanding of the market dynamics, competition and brand equity and value-for-money assessment, in only a few weeks.

We custom-designed and executed a multi-language multi-country anonymous study, involving telephone interviews with decision makers and distributors. We used the data to determine the brand’s equity in key markets, benchmarking it with the competition and highlighting key opportunities for the brand’s growth in different markets and verticals.

Our client used our recommendations and data to inform their acquisition strategy and decision.